Empathise
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
listening
I empathize with the user through research; conducting interviews and surveys. With that data, I create a user persona and a user journey map to understand the user.
Research
Interviews
Surveys
Target audience
User Persona
User Journey
Conceptualise
After analyzing the user, it is time to determine the problem and the hypothesis statement. A value proposition canvas makes sure that the product is user-centered. I conduct a competitor analysis and brand positioning to find out where the product positions itself in the market.
Problem Statement
Hypothesis Statement
Value Proposition Canvas
User-centered Design
Competitor Analysis
Brand Positioning
Design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
design
In order to create emotional value, I design a mood board and a style tile that guides the design of the product. During the ideation, I test different ideas with low-fidelity prototyping until the final outcome in high-fidelity.
Mood Board
Style Tile
Ideation
Low-Fidelity Prototype
High-Fidelity Prototype
